Feel Good About Supporting Steeped Coffee on Small Business Saturday (and Everyday!)

In honor of Small Business Saturday, we wanted to take a moment to shine the spotlight on the significant role that small businesses play in our communities and our economy, what makes Steeped Coffee a stand-out small business, and why you should consider supporting small businesses in general.

Small businesses are the backbone of America, creating jobs, driving innovation by challenging big box stores, and fostering a sense of community and togetherness. When you shop small, you're not just buying a product or service; you're investing in your community's future.

Steeped Coffee: A Small Business with a Big Impact

Although we’re a small business, Steeped has made it a part of our business model to give back with every dollar we make. As a Certified B-Corp and Benefit Corporation, we strongly believe in purpose beyond profits: making a positive impact on society and the environment, not just focusing on financial growth. We're really passionate about helping communities in need, so much so that we donate 1% of our total sales, not just our profits! It's a significant feat for a small company like ours, but it's a reflection of our unwavering commitment to the fundamental values Steeped was built on. So, from tackling hunger to supporting access to clean water, you’re making a difference when you support Steeped, one cup at a time.

Our dedication to our community goes beyond local. We’re mindful of the impact of ingredients sourcing on the global coffee community. Our impact begins with the source of our pride and passion—our coffee beans. We've established direct trade relationships with the small family-owned farms we’ve carefully chosen to work with. We choose our beans for their craft, premium quality and taste, as well as how they’re grown and what their larger footprint is.

Small Steps for a Better Planet

It’s one thing to source from ethical suppliers and another to work towards optimal sustainability throughout every aspect of a product. Our entire ethos is built around making gourmet, specialty coffee accessible to all—for both our generation and the ones to come. This is why our Bags are not only convenient, but also eco-friendly. Both the inner bag and outer pack are fully compostable, so we aren’t taking two steps back with every one step forward when it comes to environmental impact. Our goal is to make your coffee rituals go unnoticed by future generations.

Why Support Steeped Coffee?

Small but mighty, we at Steeped believe that a happy and motivated team is the heart and soul of any small business. That's why we go the extra mile to support our crew in work, life, and everything in between.

Some of the Steeped team

Brewing buckets of guiltless coffee takes a village, and we know that village isn't just about the individuals who walk through our (virtual) doors. It's about their entire support system—the family and friends who stand by their side, day in and day out.

When our employees join Steeped, we become a part of their support system, another entity dedicated to ensuring they’re operating at their best, on all fronts. Our commitment extends beyond just providing great coffee; it's about providing benefits that touch not only our crew but also their whole family.

Next time you saturate your favorite Steeped Brew Bag, know that you’re supporting a small coffee company whose beloved employees infuse its big spirit into every cup! Curious about the specifics? Here are some of the many reasons why you should feel good about supporting Steeped Coffee on Small Business Saturday:

  • We invest in our employees, offering 3 weeks’ paid time off, paid parental leave, a 401K, life insurance, and employee and dependent contributions to medical and dental insurance.
  • We support their well-being and happiness with paid holidays, free coffee subscriptions, paid volunteer time, coffee discounts for friends and family and 1:1 coaching with HR on any topic.
  • We support their career goals with career pathing and free LinkedIn learning courses.

Many of these benefits are tough to find at small businesses these days. They aren’t required offerings, and can be quite costly, but we know that it’s our people who are the backbone of our brand and business, so investments in our employees and their growth are woven throughout our company culture.

The Importance of Supporting Small Businesses

Small businesses are undeniably essential to the American economy. They create jobs, drive innovation, and foster a sense of community. In fact, small businesses account for 63% of all new jobs created in the United States.*

However, it’s an unfortunate statistic that small businesses are also more likely to fail than large businesses. According to the Small Business Administration, 50% of small businesses fail within the first five years.**

This is why it is so important to support small businesses, especially during the holiday season. When you shop at a small business, you are helping to keep that business afloat and ensure that it can continue to provide jobs and services to your community.

Not only that - you support a business that is still able to really focus on its customers. Sometimes, big businesses grow so large that their ears can’t hear us anymore. Their marketing may put a lot of effort into telling us they care about us, but when you reach out, it seems like no one cares or will listen. Small businesses are in the thick of it and usually the first to hear what patrons want and need.

We need more of this type of consumer-centric culture in our world. One that is compassionate and still able to see customers for who they are, at the individual level. Supporting small businesses helps ensure this doesn’t go away for good.

Make a Big Difference on Small Business Saturday

This Small Business Saturday, take some time to shop from small businesses! Do you usually shop on Amazon? Buy directly from the business instead.

Here are some ways you can support Steeped Coffee on Small Business Saturday:

  • Visit the Steeped Coffee store for yourself, or load up on holiday gifts for coffee lovers in your life. It’s easy - most people love coffee!
  • Purchase Steeped Coffee gift cards for friends and family if you’re not sure what they want but know they’ll like our shop.
  • Follow Steeped Coffee on social media and share our posts with your friends and followers to help spread the word about what we’re up to.

By supporting Steeped Coffee, you are making a positive impact on your community. Thank you for your support!


*Source: Small Business Association
**Source: Entrepreneur